About wild & Raw
We believe in natural nutrition, informed care, and honest advice for healthier pets
how it began
Wild and Raw opened on 1st October 2025 as an independent pet shop focused on natural nutrition, wellbeing and informed care for animals.
The shop was founded following the loss of a young dog whose health challenges might have been better supported through nutrition. That loss sparked a curiosity, which led to the founder becoming immersed in the science of animal health, wellbeing and nutrition.
our knowledge & team
Our founder is qualified with a BSc (Hons) in Animal Health and Welfare, a Diploma in Canine Nutrigenomics, is a pet first aid instructor, and is currently studying for an MSc in Animal Nutrition. This academic background allows us to offer thoughtful, evidence-led guidance alongside natural food, treats and supplements, always tailored to the individual animal’s needs.
Wild and Raw is led by a small team of passionate pet lovers, all of whom genuinely care about animal wellbeing and go above and beyond to help with every stage of your pet’s journey. Whether you’re new to natural feeding or simply looking for honest advice, we’re here to listen, guide and support.
our mission
We're working hard towards Wild and Raw being known for knowledge, reliability and friendliness. Our shop is a place where pet owners can feel confident, welcomed, and never judged for asking questions.
...and also a place where tails never stop wagging and treats are always flowing!
